Design For America WashU Strategic Planning

How might we reimagine the values and infrastructure of DFA WashU to facilitate more meaningful projects and partnerships?

 

LOCATION: Remote based in St. Louis, MO

SKILLS: Project Management, Consensus, Research, Facilitation, Workshop Development

TIMEFRAME: June 2020 - Present

TEAM: FL20 WashU DFA studio

ROLES: Facilitator, Researcher, Curriculum Development

AUDIENCE: Design for America WashU, local partners

CONTEXT:

This is an ongoing project where our team hopes to radically reshape the structure of our Design For America Studio to better align with equity-centered values.

DELIVERABLES:

By the end of Fall 2020, we hope to have a strategic plan for our studio moving forward for not only rethinking our current structure, but constantly reflecting on our processes and partnerships. We outlined seven studio values and organized teams to address six of them this semester. Each team will prototype one concept for furthering their assigned value by the end of FL20 as part of this long-term structural change.


SUMMER PLANNING:

After discussing the need for a strategic plan for studio with the current co-president in June, we spent the rest of the summer working with interested members to identify a plan for tackling such a big project. Through a series of workshops and work sessions, we defined seven values we wanted to uphold as an organization and planned to have teams do internal design research projects focused on each one throughout FL20.

 
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Summer Action Committee

  • Recruited studio members to participate in a voluntary committee responsible for drafting new values and leading summer workshops

  • Spearheaded studio education on Design Justice and equity-centered design practices

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Workshop Facilitation

  • Planned and facilitated three virtual workshops for studio in Mural to receive feedback on organizational culture and infrastructure

  • Incorporated feedback from workshops into project scopes for FL20

 

FALL PROJECT MANAGEMENT:

Throughout the FL20 semester, I acted as a mentor for all our teams, checking in with them weekly and outlining project tasks as a loose timeline keep everyone on track. The goal of the semester was to prototype at least one idea that would further each team’s assigned value so we could begin testing and implementing in the spring. Assisted by a new Fall Action Committee, I also helped set the topics for speakers to come in and further studio design education.

 
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Project Management

  • Outlined semester timeline and recommended tasks

  • Discussed outputs and outcomes with teams

  • Established new rotating team lead structure to give all members leadership opportunities

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Weekly Check-Ins

  • Scheduled weekly check-ins with team leads

  • Answered questions and discussed project progress

  • Coordinated insights and work between teams and Fall Action Committee

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Remote Work Instruction

  • Created informational videos for onboarding members to both Notion and Mural as remote collaboration and project management tools

 

FALL PROJECT IMPLEMENTATION:

 
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Interviewing

  • Paired teams to interview each other internally, assisted with recruitment of external participants including WashU’s Gephardt Institute, former members, and other DFA studios

  • Provided feedback on interview guides and questions

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Synthesis and Reframe

  • Mentored teams through the synthesis process

  • Provided tools and frameworks for identifying design criteria and narrowed project scopes based on insights

 

INDEPENDANT RESEARCH:

As part of the strategic planning process, I have been conducting independent research through WashU’s sociology department exploring ways that discussions of power and identity can be better incorporated into design practices. The final paper will outline a framework for WashU DFA to follow going forward and will be completed at the end of FL20.

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